1. Use a Content Management System (CMS)
A content management system (CMS) is software that manages the creation, editing, storage, retrieval, and publishing of web pages. A CMS makes it easier to create, edit, manage, and publish content online. There are many different types of CMSs out there, each with its own unique features. In general, they fall into two categories: open-source and proprietary. Open-source systems are free and require little to no technical knowledge to use. Proprietary systems are not free but have a much larger user base.
2. Use a Static Site Generator
Static site generators are programs that generate static HTML files instead of dynamic ones. Dynamic sites are created using PHP, ASP, or some other server-side language. Static sites do not need any server-side programming at all. They are simply HTML files that are generated automatically based on templates.
3. Create a Website Structure Using Hierarchical Navigation
Hierarchical navigation is a way of structuring your website’s navigation menu. Instead of having a single list of links on your home page, you would create a series of nested lists. Each level of the hierarchy represents a section of your website. You could then link to specific sections of your site by adding a link to each submenu item.
4. Include Keywords in Your Headings
Headings are the titles of your web pages. They help search engines understand what your webpage is about. Search engine optimization (SEO) experts recommend including keywords in your headings. If you don't know how to add keywords to your headings, check out our guide here.
5. Optimize Images
Images are often overlooked when it comes to SEO, but they play a huge role in helping users find your website. When optimizing images, keep in mind that file size does matter. Large images take longer to load than small ones. Also, avoid using image-heavy layouts. Keep your images simple and clean.
6. Add Schema Markup to Your Pages
Schema markup helps search engines understand what information should go where on your website. Adding schema markup to your pages will improve your SEO.
7. Avoid Duplicate Content
Duplicate content occurs when you post the same article on your website several times. Google considers duplicate content to be low quality and may penalize your website if you have a lot of it. To avoid duplicate content issues, make sure you only post unique articles on your website.